I hail from Amritsar, Punjab and have graduated from Parsons The New School of Design, New York in 2016. Throughout my life I have lived in a house that was entirely designed from scratch by my grandfather. The house is architecturally strong with lots of patterns and colours which I believe subconsciously got instilled in me and keeps inspiring me even today. Multiple lines, patterns and shapes inspired by the architecture as well as colours which I absorb while travelling is an inspiration behind my creation. Moreover, flowers and architecture go hand in hand so floral patterns and embroideries also inspire my designs. I am constantly inspired by Zaha Hadid and Delpozo as their designs are both rigid and fluid at the same time with futuristic approach.
After completing my graduation from Parsons The New School of Design in 2016 I worked with various famous designers like BCBG and Rebecca Minkoff. In this process, I felt the need to come up with my own label Noié Noéi as my aesthetic was different from theirs. I wanted to create the outfits without any guidelines and boundaries as fashion for me fashion is a form of self-expression and art. My design sensibility behind the label is the expression of bold and modern femininity through combination of various patterns and colours.
In my upcoming collection, that I would be showcasing as a Gen Next Designer at Lakmé Fashion Week, you can see different techniques of textiles and patterns coordinated with various embroideries such as applique and threadwork. These shapes are inspired by architecture giving the garments structured and flowy edge at the same time.