The last three months have been a great leveller, a reminder that our differences are only skin deep. The world has been obsessed with owning more, and throwing the old away, a direct affront to our oldest Indian values of saving and passing on. Nature demands a course correction and at Antar Agni, they intend to deliver it with an ongoing effort called Restore Love. The initiative treats, refurbishes or brings back to life, enhances as per occasion, the existing garments that you own.Restore Love holds the connotation of cyclic, circuitous change — what better way to describe our bond with clothes. Reflect on the time you were a child and received hand me downs from an older sibling, think about making it yours, and then the joy of seeing a younger family member make it theirs. Irrespective of intentions, as Indians, this idea of demanding the least from the Earth is tied to our foundations, and Restore Love is an effort to bring that magic into 2020. It is a rejection of seasons and trends for the comfort of a garment that sparks joy, and becomes a rich part of your life story, all the while being conscious of the Earth. If you have ever owned an Antar Agni garment that needs a little more love — take your piece to them and they will make sure you have your old friends back, maybe in a new avatar, maybe enhanced for your occasion if you so choose.
The idea comes from founder Ujjawal Dubey’s favourite jacket and old memories of the Indian household. ‘We have always believed in the slow life and this idea has been brewing for a while now. Slow down life and let it grow on you, and in this case the evergreen-ness of the clothes. I have a jacket that has lasted a greater part of a decade. I’ve over-dyed it a few times, sewn-in buttonholes, and reconstructed sections of it. Every week I wear it, it takes on greater meaning and ensures a little less consumption. It would be such a great joy to create this for others, to reimagine those special pieces within their wardrobe,’ shares Ujjawal.
If you have an Antar Agni garment that has been hurt or damaged, or needs enhancement in any way possible, write to them and they will make sure that the love doesn’t fade. Allow that cut on the fabric, damage, or alteration be your window into reinvention.