CHIVAS 18 ALCHEMY

Chivas, The World’s Best Blended Scotch Whisky, recaptured the elusive with Chivas 18 Alchemy. Collaborating with five luxury and lifestyle aficionados to play host to the city’s discerning elite, the multi-sensorial experience captivated everyone with its magnificence. 
 
Laced with opulence, the evening was crafted for the senses by five maestros - Architect Ambrish Arora, Interior Designer Gauri Khan, Fashion Designer Rajesh Pratap Singh, Tech Guru Rajiv Makhni, and Culinary Genius Zorawar Kalra, – each of them curating an unprecedented melange of craftsmanship and panache inspired by the award-winning blend of Chivas 18.
 
Deconstructing the sense of smell, Ambrish Arora, brought alive the Scottish provenance of the blend, by crafting a zone with aromas that teleported individuals to a rainy evening in the glen, and to the woody fragrance of the cask where the whisky gets its flavour.
 
The conjurer of the sensory, Gauri Khan, accentuated the sense of sight, by using eighteen hundred Chivas Regal 18 bottles to create an illuminating installation that lit up the night. Deciphering the sense of touch, Rajesh Pratap Singh, as the master stroke of genius, curated an elegant space inspired by the alchemy of opposites, evoked by the origins of the blend.

The sound maestro Rajiv Makhni, curated a soul stirring experience, by orchestrating an astounding blend of sensory and the technology world to create an immersive experience. Combining the true Binaural Sound and Virtual Reality Visuals, he crafted the one of a kind 360-degree audio and image room.
 
Zorawar Kalra, curator of the culinary, unveiled a theatre of flavors inspired by the 85 notes of Chivas Regal 18. The cuisine was an amalgamation of modern and progressive elements. Marrying the classic heritage of taste with whimsical dash of pairings, textures and appearance, it resulted into a gastronomical magic for those present. 
 
Mr. Girish Patil, General Manager – International Brands, Pernod Ricard India said, “Chivas 18 Alchemy is experiential and it celebrates fine craftsmanship and creativity inspired by the rich and multi-layered blend of Chivas 18 which rewards the senses with its unique 85 flavour notes. Our five alchemists have redefined the art of storytelling and are unveiling their artistic expressions crafted for each of the senses. The Chivas 18 Alchemy through this collaboration with the Alchemists has brought alive modern & luxurious expressions of creativity that immersed the senses, in a tangible mélange befitting Chivas18. 
 
*Chivas 18 was awarded the world’s best blended scotch whisky at International Wine and Spirit Competition (IWSC)2014

About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.

About Pernod Ricard 
About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.