SPIN is a design brand that breaks the mold, combining creativity, functionality, and a deep commitment to sustainability. At the heart of their philosophy is a drive to rethink how we approach waste and design. With a focus on repurposing materials and creating meaningful pieces that tell a story, they are leading the charge in transforming the way we perceive everyday products. From their Eco-Collectibles collection to their commitment to designing with purpose, the label continues to push the boundaries of eco-friendly design.
Co-founder Avenish Jain talks to us as we explore the inspiration behind the brand, the story of the Eco-Collectibles collection, and how SPIN is challenging the status quo in a market dominated by mass production
Every great design has a story behind it. Can you share the story behind the creation of the Eco-Collectibles collection? How did the idea come to life, and what was the spark that led to this fusion of sustainability and design?
Waste wasn’t the problem—how we saw it was. In our production, metal and wood offcuts naturally pile up. The shift came when we stopped seeing them as leftovers and started treating them as raw material. Eco-Collectibles began as a challenge: Could discarded fragments become meaningful design? The answer wasn’t just about reducing waste but reimagining it—bold, striking, and full of character.
Was there a specific encounter or event that inspired you to highlight these animals, and what message do you hope their presence conveys to the audience?
It wasn’t one moment—it was the realization that design speaks louder than words. The endangered species in Eco-Walk aren’t just sculptures; they’re warnings, reminders of what’s vanishing while we look away. You don’t just see them—you feel them. If we don’t act, they’ll exist only as objects like these.
Looking at the big picture, how do you think the journey of creating SPIN and the Eco-Collectibles has reshaped the way you think about design, sustainability, and the future of consumer products?
Design without responsibility is just decoration. What we create today decides what we waste—or reclaim—tomorrow. SPIN was built on function, accessibility, and sustainability-minded design. Eco-Collectibles take that further, proving discarded materials aren’t just worth saving; they can be the centerpiece. The future? Less waste. Smarter design. No excuses.
Your brand has thrived in a market dominated by large companies like IKEA. How do you manage to stand out and stay competitive in such a space?
We were never trying to be IKEA. Scale and sameness don’t interest us—design with depth does. SPIN thrives because we don’t mass-produce; we create with intent. Agility, originality, and questioning the norm—that’s our edge. The market doesn’t need another giant. It needs brands that think. That’s where we live.
With sustainability becoming a buzzword in the design world, what do you think sets SPIN’s approach apart from other brands claiming to focus on eco-friendly practices?
Sustainability isn’t a checkbox—it’s a mindset. At SPIN, we don’t just design sustainably when it’s easy; we look at what’s already available and rethink its potential. Our approach is practical—we repurpose wood and metal from our own production, reducing waste while creating something meaningful. We’re not claiming perfection, but we are conscious, intentional, and always pushing for better.
Words Platform Desk
Date 19.03.2025