The new collection launch by JANAVI India - Cashmere Carousel brings to life a vision to create pieces of art in cashmere, hand crafted by skilled artisans and experienced weavers, the global brand takes inspiration from Kashmiri embroidery and craftspeople.
"It started in a hoop – the home of any embroidery, and expanded its reach to the purest cashmeres, merino wools, silks and linens. It was enriched by hand painting, embellishment, lace and crochet. The duality of bursting at the seams with a need for self-preservation persevered to create stark extremes, neutral colours and delicate thread work with unapologetic bright hues and bold motifs and paintings, vivid flowers and symbols of protection.", adds Jyotika Jhalani, founder of the label.
'Cashmere Carousel' is a loving ode to a healing world, protected and hopeful. This collection was born from an introspective journey where design and healing became synonymous. The tactility of human touch, the warmth of an in-person smile, a carousel of emotions, and an awakening of all the senses came together in an experimental and creative riot that nurtured us.
About JANAVI INDIA
Founded in 1998 by Jyotika Jhalani, Janavi India is a brand inspired by nature, love, beauty and energy. Taking India to the world, the global brand is an ode to Kashmiri embroidery and craftspeople. Bringing to life a vision to create pieces of art in cashmere, hand crafted by skilled artisans and experienced weavers. Recognized for its old-world charm, bold use of colour, whimsical motifs, embellishments and techniques, Janavi India is available in over 200 stores across the world. With each collaboration, mythical beings and talismans alike have come to life on soft woven wool and cashmere. Each piece envelopes the wearer in warmth, artistic expression, and grace. The collections comprise apparel, wraps, stoles, shawls, cushions, blankets and the Janavi Baby line. Available at the Janavi flagship stores: The Lodhi, The Chanakya and DLF Emporio; New Delhi.
Date 18-07-2022