Gucci announces the launch of a selection of special pieces in its Epilogue collection incorporating the work of American fashion designer Ken Scott, who resided in Milan in the 60s and 70s, where he created his colourful patterned fabrics and line. Given the name ‘the gardener of fashion’ he favoured large-scale flowers in his creations including peonies, roses, poppies and sunflowers. Designs from Scott’s rich archive appear on Epilogue’s clothing and accessories for men and women. Colour and floral patterns define the looks. The prints turn up unexpectedly on fleeces, on down jackets, evening gowns, as well as silk accessories including headbands and printed on bags.
“Ken Scott was a really great creator of fabrics,” Gucci Creative Director Alessandro Michele says, “he mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints.”
A dedicated campaign, conceived by Alessandro Michele and shot by photographer Mark Peckmezian, highlights the range of pieces. The Ken Scott patterns were taken from the products to create and customize the wallpaper, curtains, tablecloths and cushions, transforming the atmosphere in an overwhelming world of intense colours and clashing prints, a story about the American designer’s life, his work and his legacy in contemporary fashion. Today Ken Scott is a brand of Mantero, the renowned textile company, and designs from Scott’s rich archive are preserved by the Ken Scott Foundation, now based in Como.
CAMPAIGN CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Mark Peckmezian
Hair Stylist: Alex Brownsell
Make Up: Thomas De Kluyver
Date 08-03-2021