Singer-songwriter and popular content creator, Shuba, who has earned millions of followers with her impressions and elegant voice — she has 5.5 million followers on TikTok — is back with her first single of 2022, Love Runs Out. The fresh yet fierce, female-powered anthem, Love Runs Out showcases Shuba’s authenticity as a singer and songwriter, much like her runaway viral hit Indian Summer, that has been streamed nearly 3 million times on Spotify. Love Runs Out has released on the AI-enabled label, Snafu Records.
A first generation Indian-American artist, Shuba fuses the energy and rhythm of Bollywood into her pop-rap gems. Her music is inspired by a range of influences — from Eminem’s rap to Ariana Grande’s catchy hooks, and Freddie Mercury’s invigorating vocals — and when combined with her confident voice and well-crafted lyrics, the result is addictive. ‘Love Runs Out is like a therapy note I’d write to myself,’ says Shuba of the single. ‘One of my biggest fears is the moment when you realize the high of a relationship is gone and that all the “butterflies” you had were only based on superficial/ temporary things. It’s a song about reflecting on your self-worth and how people expect to be treated versus how they sometimes actually get treated in their romantic pursuits,’ says the Los Angeles-based singer, who was a part of American Idol season 12.
Growing up as a minority in the United States, Shuba aims to write music for the underdogs who feel stuck inside society's norms. She fights the constant struggle of self-acceptance. At her 6th grade graduation in a small American Midwest town, Shuba wrote that she wanted to be a singer, hoping to be as recognizable as a skyscraper in a big city one day. From going on to doing a virtual jam session with Brian May of Queen, to being acknowledged for her singing talent by icons such as Celine Dion and Shakira, Shuba is well on her way to achieving that dream.
ABOUT SNAFU
Snafu is a tech company married to record label bringing the music business into the 21st century and beyond. The company has a base of algorithms that look at 150,000+ tracks from unsigned artists each week on services like TikTok, YouTube, Instagram, et cetera, and evaluate them based on listener engagement, listener sentiment and the music itself. The goal is to sign Snafu artists, who then get access to the company’s industry expertise (including advice from the label’s head of creative Carl Falk (Madonna, One Direction and Nicki Minaj) and marketing support in exchange for a share of streaming revenue.
Text Platform Desk
Date 01-02-2022