Parnika Jain Creative Co-Founder, One True Pairing

One True Pairing is the new label taking over our feeds. It is a ‘luxury’ streetwear label but an approachable one owing to its lean price tags. The garments are playful and showcase experimental combinations—like vegan leather with denim and fluid cotton silhouettes paired with crisp tailoring while still looking and feeling accessible and inclusive. Co-founder Parnika Jain aims to challenge the belief that good design must be expensive, one garment at a time with One True Pairing. It’s a bold move, and the label is off to a strong start with a mean social media aesthetic that shows promise. Parnika tells us more. 

Beginnings
I’ve always loved sketching—ever since school. I didn’t know how to do proper fashion illustrations back then, but I’d naturally end up drawing someone wearing a nice outfit. My heart was always inclined toward something related to clothing. Even in fine art, I’d find myself drawing clothes in one way or another. So while I didn’t grow up in a textile environment, I chose to study design because I knew this is what I wanted to do.

Starting Point
One True Pairing started with the idea that fashion can be your truest form of self-expression. The name reflects that—it’s about finding your “true pairing” with your identity, your voice, your personal style, your sense of belonging. Aesthetically, we’ve always leaned into contrasts—clean lines with playful textures, timeless shapes with a twist of rebellion. It’s bold, expressive, and rooted in individuality.

The Sensibility
OTP’s design sensibility plays with duality. We love blending unexpected elements—like rugged denim with structured vegan leather or fluid silhouettes with crisp tailoring. The USP lies in that balance: bold statements with wearability. Every piece is meant to stand out without compromising on ease or comfort. We want people to feel seen, stylish, and at ease in what they wear.

Debut Collection
Our first collection is womenswear, and soon we’ll be diversifying into menswear too. For us, OTP was always meant to be inclusive—not just in sizing or gender, but in spirit. A jacket could belong in a man’s wardrobe or a woman’s. We don’t see clothing in binaries, and we love that our community doesn’t either. Each piece is a reflection of our core values—fun, easy, and rooted in accessible luxury, while still standing for quality, individuality, and versatility. That’s what ties everything together under the OTP label.

The new collection is inspired by the spirit of a bygone era—bold, eclectic, untamed. It’s for those who don’t blend in, who embrace their individuality, and live life on their own terms. We’ve played with textures, layering, and dynamic silhouettes to evoke a sense of freedom and expression. Think statement pieces that carry emotion—crafted to feel personal, powerful, and unapologetically original.

Redefining Streetwear
That’s exactly why we felt there was space for a brand like OTP. Streetwear has always been about breaking rules, and we’ve taken that spirit and paired it with an elevated design approach. Our version of luxury is rooted in quality craftsmanship and thoughtful details—but it’s also inclusive, accessible, and expressive. We’re not redefining streetwear, just showing that it can be both rebellious and refined.