Five Concept Stores that are Redefining Retail in India

In the realm of concept stores, retail transcends mere transactions and evolves into an immersive experience. These avant-garde retail spaces redefine conventional shopping by seamlessly blending art, design, culture, and commerce under one roof. From curated collections to interactive installations, each concept store offers a unique journey for the discerning shopper.

Doki Doki 
Doki Doki, a boutique nestled in Mumbai's Ballard Estate within the Fort area, elevates both its featured products and its space. Showcasing emerging designers, curated artworks, and undiscovered lifestyle brands, it caters to the discerning shopper. Housed in a refurbished ice warehouse, Doki Doki offers a multidisciplinary retail experience, spotlighting homegrown talent in a distinctive manner.

Serendipity
Located in Delhi, Serendipity is a concept store inspired by travel, set within a restored Haveli and comprising a lifestyle store and rooftop cafe. Founded by Kuldeep Kaur, a designer of home textiles and furniture, the store presents meticulously curated textiles, furniture, and vintage curios from across the globe. Seamlessly blending Indian craftsmanship with contemporary design, it offers visitors a thoughtfully designed experience.

Clove
Tucked away in a quiet alley of Mumbai's Art Deco quarter, Clove beckons with its understated facade and aromatic allure of essential oils. Curated by Samyukta Nair, this enchanting boutique offers a respite from the city's hustle and bustle, emphasizing that shopping can be an immersive experience rather than merely a transactional affair.

Cinnamon
Occupying a charming colonial bungalow near Ulsoor Lake, Cinnamon combines a boutique with a cozy cafe. Carefully curated by Radhika Poddar, the store showcases a diverse array of leading Indian designers, preserving the vintage charm of its restored building. From homeware to art pieces, every corner of this multi-brand store exudes meticulous attention to detail, reinforcing the fusion of vintage and contemporary aesthetics.

Palace Atelier
Situated within the magnificent surroundings of Jaipur's City Palace, Palace Atelier goes beyond being just a shop, offering a transformative journey into the essence of Indian ingenuity. Conceived through the visionary collaboration of Princess Gauravi Kumari and renowned French designer Claire Deroo, this captivating destination stands as a tribute to both passion and tradition. Its diverse collection draws inspiration from Rajasthan's heritage arts and crafts as well as India's contemporary design ethos, featuring works by established and emerging artists and designers.

Words Platform Desk
Date 12.06.2024