Superdogs

Founder of Superdogs, Utkarsh Priyadarshi, shares an intimate relationship with food. Spending time in the kitchen, cooking up a storm, is something he’s deeply passionate about. As someone who is not a trained chef and has studied law, he finds solace in the process of creating new recipes and testing his limits. Utkarsh tells us more about Superdogs and how it was his curiosity and excitement that led him towards the food business.

SUPERDOGS
I eat healthy, on most days, so initially, I wanted to start a healthy and nutritious food brand. However, somehow, it did not ignite the passion I knew I would need to make it a success. I also wanted to associate my food with happy times since the last two years have been hard on all of us. And one night I had a eureka moment when I was ordering food. I was craving hot dogs. I realised that outside of a movie theater, it was next to impossible to find hotdogs, and to be honest, movie theater hotdogs are not great. That night set the wheels in motion.

Superdogs stands for fun, quality and innovation. Superdogs was born out of passion and curiosity. We take immense pride in our hotdog; from our special buns, which are delivered fresh everyday, to our sausage (that have eighty percent meat), and not to mention all our in-house sauces. We buy local, fresh and natural produce from fair trade practices.